Modest Yet Modern: Five Brands to keep you covered
As trends come and go, it's no easy feat in finding stylish yet modest clothing for our wardrobes. Whether for cultural or personal preferences, here’s a quick guide to five brands offering solutions for women who prefer to stay covered.
14/04/2025 Written by Eylul April Erbil
⏱ 4 minute read
Today’s generation is obsessed with styles like ‘Ibiza summer’ and ‘Y2K’, but let’s face it, are they achievable for the girlies who want to be modest?
Now, the term ‘modest fashion’ in earlier years had connotations exclusively towards women who were religious and intended to cover up, and although this is still somewhat true, many women today also simply choose to dress modestly for comfort or personal preference.
It’s becoming increasingly harder these days to find modest clothing, with many brands promoting styles that revolve around popular garments like low-rise jeans, tube tops, and mini skirts; so, here’s a list of five brands to shop for modest fashion without having to awkwardly rely on layering – with ratings too!
NEXT - 5/10
Next is a British clothing brand that can be found in over 700 stores across the UK, Europe and Asia. The brand generally targets a female audience ranging from mid-twenties to late fifties, whilst also promoting kids and menswear. They currently have a Ramadan collection throughout all their departments.
Pros:
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Some variety in styles
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Can see what it looks like on South Asian models
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Styles aren’t basic
AAB - 10/10
Cons:
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Prices seem bumped-up compared to their main collection
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Not enough styles specifically within the Ramadan collection
AAB is a brand that specialises solely in modest fashion and was created in 2007. Their products can also be found at high street retailers like John Lewis.
Pros:
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Lots of range, covers all bases
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Have an outlet
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Sizes range from XXS-XXL
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Also sell hijabs
Cons:
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Must pay a fee for returns
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Free shipping only on orders over £120
H&M - 6/10
H&M is a globally renowned fast fashion retailer originating from Sweden and are renowned for the versatility in different occasionwear. For Eid and Ramadan, they released a limited-edition collection as they have done in previous years.
Pros:
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Collection is made specifically for Ramadan
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Includes jewellery and other accessories
Cons:
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Some pieces are affordable, some slightly on the more expensive side
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Many items are mostly made from polyester
ASOS - 3/10
ASOS is a solely online, fast fashion retailer that started out in London but now ships to over 190 countries. Although ASOS does not have a collection dedicated to modest clothing, they do have a page suggesting Eid outfits for women.
Pros:
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Decent offers
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Lovely colours and styles
Cons:
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On the pricier side
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Very few styles specific to Eid
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Page shows a lot of options that are NOT considered modest
DASKA - 8/10
Pros:
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All styles are modest AND stylish
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Versatility in their products
Cons:
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On the pricier side
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Sell out quickly
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Cannot refund sale items, only exchange
Mainstream fashion often leans towards revealing looks, but the demand from us who prefer a bit more coverage continues to rise. From established names like Next and H&M, to more niche ones like AAB Collection, there’s something for everyone. The growing emphasis on modesty in the fashion industry reflects an inspiring change towards inclusivity, but there is still a lot of improvement needed.
